Recruiting the right people and keeping them has become a major challenge for many companies. In this context, your employer brand, meaning the image you project as an employer, matters as much as your job ads. And to make it tangible, few tools are as effective as video.
Why video works so well
A job description lists responsibilities. A video shows an atmosphere, faces, places, a way of working. It lets candidates picture themselves there and check, even before an interview, that the company suits them. For your teams, it’s also a form of recognition: seeing their job showcased strengthens their sense of belonging.
Formats that work
The job profile
An employee talks about their role, their career path and what they enjoy about their work. Short and sincere, this format is ideal for illustrating a job offer.
“A day with…”
We follow a person or a team through a typical day. The format is immersive and gives a realistic view of daily life.
The recruitment-focused company film
A broader film presenting your values, your jobs and your career prospects. It naturally belongs on your careers page.
The welcome video
For onboarding new hires: an introduction to the teams, the premises and the tools. It eases the first days and makes the welcome consistent.
Where to share these videos
- On the careers page of your website;
- On LinkedIn, in posts and in your job listings;
- On job boards that accept video;
- At recruitment fairs and school forums;
- Internally, for your new colleagues.
Involving your teams without making them uncomfortable
Not everyone is comfortable in front of a camera, and that’s normal. A few principles help a lot: call on volunteers, explain the project beforehand, avoid memorised scripts and favour conversation. A discreet shoot with a light crew also helps capture natural moments.
The best ambassadors for your company are the people who work there every day.
Building your employer brand over time
A single video isn’t enough to build an image. Ideally, plan several formats throughout the year: new profiles, internal events, behind the scenes, testimonials. That’s what gives your message credibility.
At that dog, we support companies with their employer brand content, from preparing the people on camera to adapting the videos for each channel.
A content project for your company?
Let’s talk: we’ll suggest a format suited to your objectives and your budget.
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