Ideas, tips & behind the scenes of imagery.
The that dog mag shares what we learn in the field, shoot after shoot. Expect practical advice to plan and succeed with your video, photo and drone content, guidance on budgets, formats and regulations, lessons from different industries and a look behind the scenes of our productions. Practical, jargon-free articles written for business owners, communication teams and marketers who want images that work all year round.
Event Agencies and an Image Studio: Why Photo and Video Make the Difference
Content designed in advance, shown during the event and filmed on site: how event agencies and a photo-video studio work together.
PR and Your Image Studio: How to Work Together to Control Your Brand Image
Press officers, PR agencies and a photo-video studio: shared brief, rights and image library for a consistent, controlled brand image.
How to Turn a Photo Shoot into Content for All Your Communication
Website, LinkedIn, press, brochure, recruitment, Google and social media: how to use a photo shoot as an image library for months.
Image Library: What Content to Produce When Your Company Has Nothing New to Show?
Teams, gestures, details, places, behind the scenes: how to feed an image library all year, even with no launch, product or event to show.
How Long Should You Keep and How Should You Organise Your Company Photos and Videos?
Storage, filing, metadata, versions, backups, raw footage and usage rights: how to keep and find your company photos and videos.
How to Build a Consistent Visual Identity with Your Photos and Videos
Colour, light, framing, rhythm, people and places: how to build a consistent photo and video visual identity and keep it going across all your channels.
Anamorphic Filmmaking: The Art of an Inimitable Look
1.3x, 1.5x, 2x squeeze, oval bokeh, horizontal flares, distortion and texture: everything about the anamorphic image and what it says.
Cinema Optical Filters: ND, Mist, Diffusion and Polarisers
ND, IRND, polariser, Black Pro-Mist and diffusion: what cinema optical filters do, how to choose them and when to use them.
Camera Movements: Pan, Dolly, Crane and Drone Shots
Pan, tilt, dolly, crane and drone: camera movements explained with animated diagrams, their effects and how to choose the right one.
Framing in Film: What Every Shot Says About the Story
Shot sizes, camera angles, composition rules, aspect ratio and the framing signatures of twelve directors: what framing says, and how we apply it to video.
Tourism video: inspire visits and support bookings
How video helps a destination attract visitors, support bookings and unite its partners: formats, honest measurement, French legal basics and a 3-phase plan.
Nikon acquires RED: what it means for your video shoots
Nikon acquired RED. What is confirmed, the V-RAPTOR and Nikon ZR cameras, R3D RAW and what it really means for a business video project.
Camera Stabilisation: Steadicam, Gimbal, Slider and More
Steadicam, gimbal, saddle, slider, dolly, jib, car suction cups, shoulder rig or handheld: how to get smooth shots, when to use each tool and how to choose.
Lighting in cinema, or how painters taught the set
Caravaggio’s chiaroscuro, Rembrandt’s triangle, Vermeer’s window: seven lighting diagrams to understand how painters invented the light of cinema.
NAB, IBC, SATIS: what the big image-industry trade shows mean for your content
NAB Show, IBC, Inter BEE, PLASA, SATIS: how a creative studio reads the major audiovisual trade shows, and what they change for your films and photos.
Associations and local authorities: telling your impact in pictures
Testimonials with consent, fundraising appeals, volunteering, the annual report on video: how to move people without betraying them, on a controlled budget and with an accessible video.
Filming a car: reflections, tracking shots, roads and permits
Reflections, suction mount, camera car, packshot, delivery video: the right questions to ask before filming a vehicle, including on public roads.
Luxury hotels and fine dining: images that drive bookings
Atmosphere video, photos of the spaces, drone, golden hours, Google profile: how to make people want to book before the first contact.
Going international: subtitles, voice-over or dubbing?
A comparison of the options for translating a video, what AI can (and can’t yet) do, and how to shoot today to export tomorrow.
Internal videos: onboarding, training, safety, messages from leadership
Explain once, properly, for everyone: internal video saves time and strengthens your employer brand. Short formats, subtitles and private hosting, explained.
Live-streaming your event: when, how, and with what backup plan
General assembly, conference, launch: live is powerful when well prepared. Sound, cameras, bandwidth, backup plan and replay: everything to know before pressing “go live”.
12 moments of the year not to miss for your content
New Year greetings, trade shows, Mother’s and Father’s Day, back to work, Black Friday: a month-by-month calendar, with a content idea and the right time to shoot.
The 6 types of photos every business needs
Portraits, group, premises, know-how, products, behind-the-scenes: what each photo is for, how to get it right, and how to build a lasting image library.
Business leaders: why and how to become the face of your brand
LinkedIn, portraits, public speaking: how to embody your company without playing a role, with the right preparation and the right pace.
Choosing your video provider: 10 questions to ask before signing
Portfolio, rights, raw footage, music, insurance: ten simple questions to compare your quotes and spot the red flags.
Brand storytelling on video: make your customer the hero
Three acts, a real problem, details you can see and hear. The method, with three fictional mini-scenarios to inspire you.
8 myths about corporate video, and what to make of them
Too expensive, useless, reserved for big companies? Eight phrases we often hear, examined with honesty.
The 10 shooting mistakes that cost a lot (and how we avoid them)
Ruined sound, striped shirt, competitor’s logo, unlicensed music… Ten classic shooting pitfalls, each with its remedy.
Packshot: how to photograph a shiny or transparent object
Jewellery, bottles, glass, stainless steel: tent, black flags, focus stacking and retouching, behind the scenes of a packshot without stray reflections.
Lighting a portrait or an interview: the secrets of light
Key light, fill, backlight, window, softboxes: how light transforms a face on camera.
Why we grade your videos: the colour that tells a story
Grey image straight out of the camera, log, RAW, LUT: why colour grading transforms your videos and strengthens your brand identity.
A Shoot Day, Hour by Hour: The Behind-the-Scenes Story
From the gear arriving at 7:45 a.m. to “that’s a wrap”: what really happens during a corporate shoot day.
The Little Shoot Glossary: 30 Words to Talk Like a Pro
Rushes, B-roll, LUT, boom pole, delivery file… The language of film sets decoded in 30 short, clear and sometimes funny definitions.
Video in B2B Sales Prospecting: A How-To Guide
Personalized video, email signature, sales proposal, LinkedIn: the formats that open doors, mini-scripts ready to adapt and mistakes to avoid.
Video Podcasts: Why Companies Are Jumping In
YouTube, TV viewing, short clips: the vodcast is here to stay. Why, what for, what it takes for a professional result, and six concepts suited to businesses.
UGC or Studio Content: Do You Really Have to Choose?
Spontaneous UGC or studio video? Definition, strengths, limits, usage rights for creator content, and how to combine both with a professional shoot in a native style.
Instagram, TikTok, LinkedIn, YouTube: Which Network Is Right for Your Business?
Being everywhere is not a strategy. A clear comparison of the five major networks: audience, content that works, effort required and relevance for your business.
The First 3 Seconds: The Art of the Video Hook
You have three seconds to keep a viewer. 12 hooks to adapt, the types that work and the mistakes to avoid, from the animated logo to the intro that drags.
Social Media Formats 2026: Dimensions and Lengths to Know
Instagram’s 3:4 grid, 3-minute Shorts, LinkedIn and Facebook formats: a clear guide to video formats, with our tips for framing once and publishing everywhere.
Talking About Your CSR Commitments on Video Without Falling into Greenwashing
France’s Climate and Resilience law, Directive 2024/825 applicable since September 27, 2026, Green Claims on hold: what you can say, how to show it and how to prove it.
Generative AI and Corporate Video in 2026: What Really Changes
AI-assisted editing, synthetic voices, generated images: where AI helps, where it engages your responsibility, and what Article 50 of the AI Act provides.
Subtitling Your Videos: Useful for Everyone, Mandatory for Whom?
Sound off, deaf and hard-of-hearing viewers, SEO… and the European Accessibility Act since June 2025: who is really concerned? The facts, without exaggeration.
Filming with a Drone in France in 2026: What You Need to Know
Open and specific categories, classes C0 to C6, AlphaTango, Géoportail, flying over people, insurance: the drone rules for your business in France, explained simply.
Music in Your Corporate Videos: 5 Costly Misconceptions
Commercial tracks, “royalty-free,” TikTok or Instagram sounds: what can you really put under your images when you are a business?
Image Rights: What to Know Before Filming Your Team
Employees, customers, event attendees, minors: when do you need a release, how to write it and what does the CNIL say? The answers, without jargon (French law).
Trade Shows: Maximize Your Presence with Content
A trade show is a major investment. Before, during and after, video and photo let you multiply its impact. The guide to getting the most out of it.
Video and SEO: How Your Content Improves Your Visibility
A video on your website doesn’t just inform your visitors: it can also improve your visibility on Google and YouTube. The best practices to know.
Image, sound, light: what really sets a professional video apart
Why do some videos inspire trust immediately, and others don’t? Behind the impression of quality lie precise technical choices. A quick tour behind the scenes.
Being filmed without stress: 10 tips for a successful interview
About to step in front of the camera and feeling nervous? Don’t worry, that’s normal. Here are ten simple tips to feel natural and comfortable on shoot day.
LinkedIn: the video formats that work for businesses
LinkedIn has become a very visual network, where video is taking a growing place. Here are the formats that generate engagement among decision-makers and job candidates.
Planning your content over 12 months: the simplified editorial calendar
Publishing regularly without chasing the clock is possible. Here is a simple method to build your photo and video content calendar for the whole year.
Recruiting with video: 5 formats to attract the right profiles
Candidate shortages, job ads that all look alike: video helps you stand out and attract people who share your values. Five formats that work.
Presenting your company in 90 seconds: the corporate film
Who are you, what do you do, why choose you? A presentation film answers these three questions better than any brochure. Our tips for getting it right.
The client video testimonial: the most convincing format
What you say about yourself matters. What your clients say about you matters even more. Why and how to produce authentic, impactful video testimonials.
E-commerce: product photos that sell
Online, your customers can’t touch or try anything. Your photos have to say it all. Here are the visuals to plan for to reassure, attract and reduce returns.
Product launch: the essential content kit
A new product deserves a launch that lives up to it. Teaser, packshots, demo video, social formats: here is the content to plan for a successful release.
Real estate and architecture: video, photo and drone to sell better
New developments, exceptional properties, architects’ projects: professional visuals make the difference in a market where everything happens online. An overview of the formats that help.
Industry and construction: showing your expertise through images
Workshops, construction sites, machines, technical gestures: your trades are spectacular but rarely shown. Video and drone finally make them visible to your clients and future team members.
Restaurants and food businesses: photos that make people hungry
On Google, Instagram or delivery platforms, your customers choose with their eyes first. Here is how professional photos can fill your tables.
Local businesses: 6 video ideas to attract new customers
Shop, craftsperson, restaurant, salon: video isn’t reserved for big brands. Here are six simple, effective formats to make people want to walk through your door.
One shoot, 30 pieces of content: how to get the most from a production day
A well-prepared shoot day can fuel your communication for months. Here is the method for turning a single shoot into dozens of pieces of content.
How to brief a videographer or photographer
A good brief is half of a successful project. Goals, audience, message, constraints, references: here is what to prepare to get exactly the images you expect.
Shooting on a smartphone or hiring a pro: how to choose?
Smartphones film better and better, so why hire a professional? Here is what really makes the difference, and the cases where a smartphone is enough.
Corporate Video: How to Measure Your Return on Investment
A video isn’t a communication expense like any other: well thought out, it works for you for months. Here’s how to set objectives and measure what it brings you.
7 Signs It’s Time to Hand Your Content Over to a Studio
Posting rarely, outdated visuals, or teams short on time? Here are the signals that a photo and video studio can take your communication to the next level.
How Much Does a Corporate Video Cost? The Factors That Shape the Budget
Shooting time, crew, equipment, editing, variations: understand what makes up the price of a corporate video so you can prepare your project and compare quotes with confidence.
Employer Brand: How Video Helps You Recruit and Retain Talent
Job profiles, “a day with…”, welcome videos: video is one of the best tools for attracting talent and showcasing your teams. Formats, distribution and best practices.
Corporate Photography: Getting Great Portraits of Your Team
Studio or workplace, preparing your employees, visual consistency, uses: our advice for professional portraits that showcase your teams and your image.
Product Packshots: Photo and Video to Sell Online
White background, styled scenes, close-ups, moving video: how to get great product visuals for e-commerce, marketplaces and social media.
Trade Show, Conference, Party: Getting the Most from Your Event Coverage
Before, during, after: how to prepare video and photo coverage of your event to get a striking film and content you can reuse all year.
Corporate Video: 7 Trends to Follow in 2026
Authenticity, short formats, employees on screen, AI in post-production, subtitles… An overview of the trends shaping corporate video in 2026, and how to make the most of them.
Video Advertising: 2026 Trends for Brands
Cinematic look, mobile-first formats, creator content, serial storytelling, shoppable video… The major video advertising trends of 2026 and what they mean for your brand.
10 Video and Photo Concepts for Your Social Media in 2026
Behind the scenes, portraits, before/after, time-lapse, carousels, recurring series… Ten easy-to-set-up video and photo formats to energise your company’s social media in 2026.
Why Video Has Become Essential to Business Communication
Website, social media, recruitment, trade shows: video has taken hold everywhere. Here’s why it has become a pillar of business communication, and how to make the most of it without blowing your budget.
Year-Round Partnership or One-Off Service: Which Option Fits Your Content?
Should you order a film when the need arises, or plan your content across the whole year? Advantages, limits and advice for choosing the option that suits your company.
How to Prepare a Corporate Video Shoot: The Checklist
A successful shoot is largely decided before the day itself. Objectives, locations, speakers, schedule, authorisations: here’s the checklist for preparing your corporate video shoot with peace of mind.
Reels, TikTok, Shorts: How to Adapt Your Videos for Social Media
Vertical format, short duration, subtitles, a hook in the first seconds: social media videos follow their own rules. Our advice for content that works on every platform.
Drone Footage: What It Brings to Your Company’s Communication
Showcasing an industrial site, a construction project, a venue or an event: a drone offers viewpoints that are impossible otherwise. Uses, best practices and precautions to know before getting started.