by admin | Oct 5, 2026 | Social media & formats
Many companies think they are buying “a photo shoot”. In reality, a well-planned photo report is an image library that can feed your communication for months: website, LinkedIn, press, brochure, recruitment, Google profile, social media. It has to be prepared for...
by admin | Oct 4, 2026 | Social media & formats
Your prospecting email looks like all the others: “Hello, I’m taking the liberty of contacting you…”. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace...
by admin | Oct 4, 2026 | Social media & formats
Two people, two microphones, a table, and sixty minutes of conversation. On paper, nothing could be simpler. Yet this format has taken hold on YouTube, in the living room, on the phone, and more and more in corporate communication. Let’s look at why, and what it...
by admin | Oct 4, 2026 | Social media & formats
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
by admin | Oct 4, 2026 | Social media & formats
“You have to be everywhere.” It’s the most common advice, and the most exhausting. A baker, a consulting firm and a manufacturer of industrial parts have neither the same customers nor the same time to devote to social media. Better one well-maintained network...
by admin | Oct 4, 2026 | Social media & formats
You have barely enough time to blink. In a news feed, the decision to stay or to scroll is made in a flick of the thumb. Your first three seconds are therefore your storefront, your handshake and your front door. The rest of the video only exists if they worked. Myth...
