by admin | Oct 8, 2026 | AI
The story of AI in creative professions should not boil down to “which jobs will disappear?”. Another question arises: which job titles are appearing, and are they real professions or new skills folded into existing ones? We deliberately publish no employment...
by admin | Oct 8, 2026 | AI
“Can’t we do that with AI?” Many image, sound and video professionals know this sentence. It is neither absurd nor aggressive: AI really does impressive things. The right answer is: yes… and no. Here is the invisible work behind an image, a sound or a video, without...
by admin | Oct 8, 2026 | AI
Faced with the same scene, a photographer and an AI model do not “look” the same way. The first sees a situation; the second recognises learned patterns. Is that enough to create an image that means something? This is an editorial reflection, not a technical...
by admin | Oct 8, 2026 | AI
Since image generators arrived, a title has been circulating: “prompt artist”. Is it a new profession? Our view, presented as such: knowing how to write a prompt is not enough. The value lies elsewhere, and it looks a lot like professions we already know.The prompt is...
by admin | Oct 8, 2026 | AI
AI tools clean up a voice, remove background noise, transform a timbre. The temptation is to aim for a “perfect” sound. Yet in a film, what moves us is rarely what is smooth. Imperfection can be an artistic choice, and that choice belongs to someone. Here is our point...
by admin | Oct 8, 2026 | AI
“An AI-generated campaign must be much cheaper, right?” The question deserves better than yes or no. We deliberately publish no figures: budgets vary too much from project to project. Here is instead a line-by-line reading grid to ask the real question: is it cheaper,...
