Photographer vs AI: what is the client really buying?

Photographer vs AI: what is the client really buying?

An AI can produce a beautiful image in seconds. So why pay a photographer? The answer fits in one sentence: a client does not buy an image, they buy a result someone answers for. Here, from the point of view of a studio that photographs and films every week, is what...
Can AI really replace a creative?

Can AI really replace a creative?

“Will AI replace creatives?” The question comes up in every meeting, often as a caricature: either AI is a threat or it is progress. At That Dog we prefer another question: what does AI actually change in a profession, and what does it still not do in the...