by admin | Oct 5, 2026 | Technique & shooting
You can spot an anamorphic image without always knowing why: a very wide frame, bluish streaks crossing the screen, light points shaped like ovals. This article explains what an anamorphic lens does, where its look comes from and when to use it, including for a brand...
by admin | Oct 5, 2026 | Technique & shooting
A filter sits in front of the lens and changes the light before it reaches the sensor. Some filters are purely technical (ND), others shape the image (diffusion). Here are the families used on a shoot, what they do and how we choose them. Where does a filter go? On a...
by admin | Oct 5, 2026 | Technique & shooting
A camera movement is not an effect: it is a sentence. It reveals, follows, closes in, isolates or adds scale. In this article we go through the essential movements, with animated diagrams seen from above or from the side so you can see what the camera actually does,...
by admin | Oct 5, 2026 | Technique & shooting
Framing means deciding what the viewer sees, and above all what they do not see. Every shot answers three questions: how far away, from what height, and where the subject sits inside the rectangle of the image. These choices tell the story as much as the script does....
by admin | Oct 5, 2026 | Technique & shooting
When you film for businesses, one question comes up quickly: “Nikon bought RED, does that change anything for my video?” We already shoot with RED cameras, so we wanted to look at the facts using sources you can check. Here is what is confirmed, what...
by admin | Oct 5, 2026 | Technique & shooting
A shaky shot is not necessarily a bad shot, but a smooth one is easy to watch: the viewer forgets the camera and follows the story. Stabilising is not just about buying an accessory, it is about deciding how movement tells something. On our business video shoots, we...
