You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.
Before the launch: build anticipation
- A teaser of 10 to 20 seconds that hints without revealing everything;
- Detail shots to spark curiosity on social networks;
- Behind-the-scenes of the design or manufacturing process.
Launch day: present
- The launch video, which presents the product and its benefits;
- Packshots on a neutral background for your website, your product pages and your distributors;
- Mood photos that show the product in context;
- Short vertical formats for Instagram, TikTok and YouTube Shorts.
After the launch: convince and sustain
- Demo videos or tutorials;
- Testimonials from early users;
- Ad adaptations for your campaigns.
A product people can’t see properly is a product they don’t buy.
Produce everything in one go
Most of this content can be produced in a single production: part in the studio on our packshot setup, part on location. It is more economical, and it guarantees perfect visual consistency across all your materials.
The right timeline
Ideally, the shoot takes place four to six weeks before the release, leaving time for post-production and campaign preparation. If the timeframe is shorter, a tailored organization can still deliver the essentials on time.
A launch in the works?
Let’s talk about your product and your schedule: we will design the content kit that fits.