by admin | Oct 5, 2026 | Brand, teams & hiring
A brand is recognised before anyone reads its name. A logo and colours are not enough: the light, the framing, the faces and the rhythm of your images shape the overall impression too. Yet many companies produce photos and videos one at a time, as needs arise, and end...
by admin | Oct 5, 2026 | Technique & shooting
You can spot an anamorphic image without always knowing why: a very wide frame, bluish streaks crossing the screen, light points shaped like ovals. This article explains what an anamorphic lens does, where its look comes from and when to use it, including for a brand...
by admin | Oct 5, 2026 | Technique & shooting
A filter sits in front of the lens and changes the light before it reaches the sensor. Some filters are purely technical (ND), others shape the image (diffusion). Here are the families used on a shoot, what they do and how we choose them. Where does a filter go? On a...
by admin | Oct 5, 2026 | Technique & shooting
A camera movement is not an effect: it is a sentence. It reveals, follows, closes in, isolates or adds scale. In this article we go through the essential movements, with animated diagrams seen from above or from the side so you can see what the camera actually does,...
by admin | Oct 5, 2026 | Technique & shooting
Framing means deciding what the viewer sees, and above all what they do not see. Every shot answers three questions: how far away, from what height, and where the subject sits inside the rectangle of the image. These choices tell the story as much as the script does....
