by admin | Oct 4, 2026 | Sectors & brands
A 48-page annual report, ten charts and three photos of a cheque handover. It is useful, serious, and almost nobody reads it. Yet your volunteers, your beneficiaries and your donors have stories to tell. Video lets them be heard. Before / after: a new way of looking...
by admin | Oct 4, 2026 | Strategy, budget & best practice
You have three quotes on the table, a video to launch, and a doubt: which one to choose? Price matters, but it doesn’t tell the whole story. Here are ten questions to ask before signing, with what a good answer should contain, and what should alert you. 1. Have...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“Video is for other people.” You may have thought it yourself, or heard it in a meeting, between a lukewarm coffee and a budget to close. Here are eight phrases that keep coming back, and what is really behind them. 1. “It’s too expensive” Reality: it depends on...
by admin | Oct 3, 2026 | Strategy, budget & best practice
The most common mistake? Organizing a shoot to produce a single video. A production day mobilizes a crew, equipment, your team members and your premises: you might as well get the most out of it. With a little foresight, a single shoot can produce around thirty pieces...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Today’s smartphones shoot in 4K, stabilize the image and offer cinema modes. It is tempting to produce everything in-house. And sometimes, that is the right solution. But for certain content, the difference from a professional production is immediately visible… and it...
