Corporate Video: How to Measure Your Return on Investment

Corporate Video: How to Measure Your Return on Investment

Investing in a professional video means committing a budget, so it’s only natural to ask what it will bring in. Good news: unlike many communication efforts, video is fairly easy to measure, as long as you define its objectives from the start.Start with the objective,...
7 Signs It’s Time to Hand Your Content Over to a Studio

7 Signs It’s Time to Hand Your Content Over to a Studio

Many companies produce their content “with whatever’s at hand”: a smartphone photo, a video shot between two meetings, a stock library to fill the gaps. It works… until it doesn’t. Here are seven signs that it’s time to hand things over to professionals.1. Your...
Corporate Photography: Getting Great Portraits of Your Team

Corporate Photography: Getting Great Portraits of Your Team

Portraits of your employees appear everywhere: the “team” page of your website, LinkedIn profiles, press releases, brochures, email signatures. They are often the first images a client or candidate sees of your company. They might as well be good and consistent.Studio...