Every video that a business can make.
Brand film, testimonial, aftermovie, recruitment, social media: every video serves a precise goal. Here are the possible formats, and what each one brings to your business.
ExampleHenriot « l’inattendu » →Brand image
Say who you areBrand film
It tells who you are and why you exist. Where a brochure informs, a film creates an emotional bond and makes your company memorable.Ideal for Homepage, presentations, trade shows
Corporate / institutional film
It clearly presents your business, key figures and teams. It is the reference piece that reassures a new contact within minutes.Ideal for Tenders, partners, investors
Manifesto video
A short, strong message about your vision. It rallies people internally and leaves a mark externally.Ideal for Launches, anniversaries, new identities
ExampleGuerlain – Or →Sell
Make people understand and wantProduct / demo video
Showing a product in context beats describing it. The customer understands the use, the benefits, and pictures themselves with it.Ideal for Website, product pages, sales meetings
Video packshot
The product alone, on a neutral background, set in motion. A polished look that showcases every detail and helps people decide.Ideal for E-commerce, catalogs, marketplaces
Ad / spot
A short format, written for one goal: build awareness, drive visits, drive sales. Every second counts.Ideal for Web, social media, screens
Explainer / tutorial video
It simplifies a complex service or shows how to use it. Fewer questions, more convinced customers.Ideal for Website, customer support, onboarding
ExampleLipLab – Customer testimonial →Prove and reassure
Let those who matter speakCustomer testimonial
A satisfied customer's word weighs more than any sales pitch. It is the most convincing proof.Ideal for Homepage, sales proposals
Case study
A project told from end to end: the context, the solution, the result. It shows concretely what you can do.Ideal for Prospecting, LinkedIn, trade shows
Executive or expert interview
Clear, embodied speech that establishes your credibility and humanizes your company.Ideal for Website, press, professional networks
Employee or partner portrait
A face, a job, a story. It brings closeness and shows the richness of your teams.Ideal for Website, newsletters, internal communication
ExampleLes talents d’Amazon.fr →Recruit and unite
Attract talentRecruitment video
It presents a job, an offer or a company culture. Candidates picture themselves there before even applying.Ideal for Job postings, careers page, LinkedIn
“A day with…”
We follow an employee through their day. Authentic content that answers the question: “what is it like there?”Ideal for Employer brand, schools, recruitment fairs
Tour of the premises or site
Showing where people work, the tools, the atmosphere. Reassuring for candidates and clients alike.Ideal for Website, recruitment, new-hire welcome
Onboarding and training
Reusable videos that welcome, train and pass on knowledge, without tying up a team each time.Ideal for Intranet, training platforms
ExampleOle Henriksen – Launch anniversary →Events
Extend the impactAftermovie
The dynamic recap of a trade show, seminar or evening. It shares the event while it is hot and gives it a second life.Ideal for Social media, website, prospecting
Conference or live capture
Keynote, round table, convention: the full content for those who could not be there, live or on demand.Ideal for Streaming, replay, archiving
Teaser
A short film to announce an event and make people want to register before the big day.Ideal for Social media, e-mailing, ticketing
Booth interviews
Several statements filmed on site, to showcase your teams, guests and partners.Ideal for Trade shows, conventions
ExampleVinci Construction →Internal communication
Bring your teams alongManagement message and greetings
Closer and more personal than an e-mail: management speaks directly to the teams.Ideal for Intranet, greetings, key moments of the year
Results or project announcement
Clear, polished content to share good news, a direction or a reorganization.Ideal for Meetings, intranet, seminars
Change management
Videos to explain, reassure and give meaning when the company evolves.Ideal for Mergers, new tools, transformations
ExampleLipLab – Teaser →Social media
Capture attentionReels, shorts, TikTok
Short, vertical, punchy, subtitled formats designed to stop the scroll in seconds.Ideal for Instagram, TikTok, YouTube Shorts
Stories and behind the scenes
Spontaneous content that shows the other side of the scenes and builds closeness with your community.Ideal for Instagram, Facebook, LinkedIn
Recurring series
A regular segment (job of the month, product of the week) that sets up an appointment with your audience.Ideal for All networks, all year round
Subtitled videos for LinkedIn
Most videos are watched without sound: subtitles make your message readable everywhere.Ideal for LinkedIn, B2B campaigns
ExampleAerial shots →Specialized footage
See differentlyDrone video
Spectacular aerial shots that reveal the scale of a site, a construction project or a territory.Ideal for Real estate, industry, tourism, events
Timelapse
The progress of a site or a build condensed into a few seconds. Impressive and highly shareable.Ideal for Construction sites, works, architecture
Property and venue tours
Showcase a property, a hotel or a venue with smooth, bright footage.Ideal for Agencies, hospitality, reception venues
360° and immersive video
An immersive experience to discover a place or a product from the inside.Ideal for Trade shows, museums, demonstrations
Keep reading
Our articles on video
The client video testimonial: the most convincing formatRead the article →
Presenting your company in 90 seconds: the corporate filmRead the article →
How Much Does a Corporate Video Cost? The Factors That Shape the BudgetRead the article →
The 10 shooting mistakes that cost a lot (and how we avoid them)Read the article →
Why we grade your videos: the colour that tells a storyRead the article →
How to Prepare a Corporate Video Shoot: The ChecklistRead the article →