The client video testimonial: the most convincing format

You can present your strengths with the greatest talent, but nothing replaces the word of a satisfied client. The video testimonial is one of the most powerful formats for reassuring a hesitant prospect, because it provides concrete, human proof.

Why it works

• Credibility: it’s a peer speaking, not the company;
• Identification: the prospect recognizes themselves in the situation described;
• Emotion: the face, the voice, the tone say more than a written review;
• Concreteness: a problem, a solution, a result.

The structure of a good testimonial

An effective testimonial generally follows a simple progression: the starting situation, the need or problem, the meeting with your company, what was put in place, and finally the results and how it felt. This framework gives the viewer a complete story in one to two minutes.

Getting authentic testimonials

Choose the right clients

Favor satisfied clients who are comfortable speaking and who are representative of the prospects you want to convince.

Don’t write a script

A recited testimonial sounds fake. The team’s role is to ask the right questions and put the person at ease to get natural, sincere answers.

Film in context

Interviewing the client at their premises, with footage of their business and of your collaboration, further strengthens credibility.

The best sales pitch often comes from your clients’ own mouths.

Where to use them

Home page, service pages, commercial proposals, social networks, advertising campaigns, trade shows: a good testimonial can be adapted everywhere, as a long version and as short excerpts. For every testimonial, we of course obtain the client’s written consent for the use of their image.