“How much does a video cost?” is still the first question we are asked. The answer depends on the project, but it is not mysterious. Here are concrete benchmarks, based on our own offers, so you know what to expect for your need and how to compare quotes without getting it wrong.
One question, three situations
The budget does not depend on a “price of video”, but on what you want to do with it. In practice there are three situations:
- You want content for several weeks without launching a production each time.
- You want a steady flow of content all year round.
- You have a specific project: a brand film, an event, a campaign, a drone shoot.
Our benchmarks, by need
- A Content Day, from €1,900 excl. VAT. One production day that yields a main piece, six to ten short formats, a selection of photographs, subtitles and versions for social media. See the Content Day.
- That Dog Content, from €2,500 excl. VAT per month. A content team that plans, produces and adapts all year round. See That Dog Content.
- That Dog Studio, on quote. Brand film, event, campaign, photo or drone: the budget is built with you. See That Dog Studio.
These amounts are starting points: exact volumes are defined with you at the briefing. They are shown excluding VAT, as of the date of this article.
What pushes a budget up or down
The detail of each criterion is in our article on the factors that make the budget vary. In short: preparation, number of shooting days, crew, equipment, post-production and cut-downs.
How to optimise your budget without sacrificing quality
- Group the shoots. A well-filled day costs less than several small productions.
- Plan cut-downs from the start. Short versions, vertical formats and photos are shot at the same time as the main film.
- Prepare well. A clear brief and informed people avoid lost hours on site. Our guide to preparing a shoot details the method.
- Choose the right length. See what length for each format.
How to compare quotes
- Usage rights: media, duration, territory.
- The number of shooting days and the make-up of the crew.
- Post-production: editing, grading, sound, music, subtitles.
- The number of versions and formats delivered.
- The number of approval rounds included.
- Extra costs: travel, venue hire, extras.
A very low quote that omits one of these points can cost more in the end. Our guide to choosing a provider offers ten questions to ask before signing.
What return to expect?
A budget is judged by what it brings back: prospect trust, applications, sales, the lifespan of the images. Our article on the return on investment of corporate video proposes concrete indicators to track.
Frequently asked questions
- Can we get a firm price from the first conversation? For the packages on the our offers page, a starting point is shown. For a bespoke project, the quote is built after the briefing.
- Are there hidden costs? A good quote lists what is included and what is not. Feel free to ask us for the detail of each item.
- Is video more expensive than photo? It generally requires more post-production; the cost depends mostly on length and complexity.
Key takeaway. The right budget is the one that matches your objectives, not the lowest. Compare the packages on the our offers page or request a detailed quote.
A budget to define?
Describe your need: we will come back with a clear proposal and a detailed quote.