ÇA VA CARTONNER!
Eleven cities, one camper van, one web series.
Web series · Trailer · 11 episodes · Best-of
See the project ↓A road-trip web series, shot from city to city, to take viewers on a journey and shine a light on the people who bring their regions to life.
Turning a road trip into a real show.
For Prime Day 2020, Amazon France came up with an original web series: YouTuber Monsieur GRRR! crosses France in a brand-coloured Volkswagen T1 camper van.
At every stop he meets local influencers, innovative small businesses and employees with unexpected talents.
This is where That Dog steps in.
Putting regions in the spotlight.
The aim was not to film a trip, but to build a format to follow episode after episode. Every stop had to:
Not simply filming a trip.
Conveying the energy of every encounter.
A complete series, from trailer to best-of.
We produced all the content of the series: a trailer to launch the show, eleven episodes, one per city, and a best-of to sum up the adventure.
The series at a glance
The series was designed to air on YouTube, Facebook, Instagram and amazon.fr.
The whole series, in pictures.
Trailer and best-of
The 11 episodes
Each episode takes the camper van to a new city, to meet its talents, its favourite spots and its local businesses.
The camper van in pictures
The brand-coloured Volkswagen T1 camper van links all the stops, from city to city.
They talk about it
Eleven episodes. Eleven cities. One smile.
A complete web series, scheduled from 7 October to 7 December 2020 on Amazon France’s social networks and on amazon.fr.
Are you planning a series or branded content?
Tell us your goal, your schedule and your constraints. We’ll help you define the right format and the right level of production.