Case study 10

UBER ROADSHOW

Nine cities, one goal: meeting drivers and talking green mobility.

Event · Regional tour · Green mobility · Films

The challengeThe conceptThe filmsThe result
See the project ↓

In 2023, Uber hit the road to meet its partner drivers in nine French cities: a tour of events to share the platform’s new features and put green mobility in the spotlight.

01 — The challenge

Going to the drivers, all over France.

From 12 September to 18 October 2023, the Uber Roadshow stopped in nine French cities to talk directly with partner drivers, outside Paris.

On the agenda: the platform’s new features, the goals for the year ahead and a few surprises.

How do you turn a professional meeting into a real moment of sharing?
How do you talk green mobility to drivers in nine different cities?
How do you keep the same energy from one stop to the next?
02 — The stakes

Putting green mobility in the spotlight.

The tour aimed to:

respect the planetpromote more environmentally friendly modes of transportput green mobility in the spotlightdevelop more responsible practices among users
03 — The concept

One tour, nine stops.

From 12 September to 18 October 2023, the series of events travelled through nine French cities. At each stop, drivers were invited to discover the platform’s new features and the goals for the year ahead. The final date, in Paris, brought together two prestigious guests: Jean-Pierre Papin and Franck Leboeuf.

The tour at a glance

9French cities2023From 12 September to 18 October2Prestigious guests in Paris3Films
04 — The films

The tour, on film.

The film

Uber Green Day

The other films

Two films of the event

Event film · 2 min 13
Event film · 1 min 55
The photos

Stop by stop

Uber Roadshow in BordeauxUber Roadshow in LyonUber Roadshow in MarseilleUber Roadshow in MarseilleUber Roadshow in NiceUber Roadshow in ToulouseUber Roadshow in ToulouseUber Roadshow in ToulouseUber Roadshow in Toulouse
On social media

The tour visuals

Uber Roadshow social media visual – MarseilleUber Roadshow social media visual – NiceUber Roadshow social media visual – ParisUber Roadshow social media visual – ParisUber Roadshow social media visual – ParisUber Roadshow social media visual – Paris
The event in pictures

Nine cities, one energy.

Stops on the tour

Uber Roadshow in Bordeaux
Uber Roadshow in Lyon
Uber Roadshow in Marseille
Uber Roadshow in Marseille
Uber Roadshow in Nice
Uber Roadshow in Toulouse
Uber Roadshow in Toulouse
Uber Roadshow in Toulouse
Uber Roadshow in Toulouse

Social media versions

Uber Roadshow social media visual – Marseille
Uber Roadshow social media visual – Paris
Uber Roadshow social media visual – Nice
Uber Roadshow social media visual – Paris
Uber Roadshow social media visual – Paris
Uber Roadshow social media visual – Paris
05 — The result

Green mobility at the heart of the road.

Nine cities, drivers brought together outside Paris and a final stop in the capital with two prestigious guests: the Uber Roadshow put green mobility at the centre of the conversation.

What’s next

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