SEPHORA
A year-end party in a vintage amusement park.
Event · Year-end party · Fairground · Film
See the project ↓For its annual year-end party, Sephora brought 800 Île-de-France employees together in a vintage amusement park: Sepholand.
Bringing 800 employees together, differently.
Every year, Sephora celebrates the end of the year with its Île-de-France teams. In 2017, the brand wanted an evening out of the ordinary.
The goal: give employees a joyful, nostalgic break, far from the usual corporate party.
That’s where That Dog comes in.
Taking everyone back to childhood.
The evening had to:
Not just film a party.
Bring back the magic of a funfair.
Sepholand Beauty Park.
The evening was themed as a bygone amusement park celebrating the brand. It took place at the Musée des Arts Forains in Paris, where heavy red velvet curtains and wooden horses fixed to the walls create a timeless atmosphere, with luminous garlands in the entrance courtyard. Guests could ride a bicycle carousel, swing rides and a traditional wooden-horse carousel, take on the “waiters’ race”, snack on popcorn, candy floss, waffles and crêpes, and have fun with humorous cut-out backdrops and an instant photo booth with a carousel backdrop. The opening featured an aerial silk performance, followed by a surprise choreography by the store managers, then a dance floor hosted by a DJ.
The evening at a glance
Our role: filming the event.
The evening, on film.
Sephora – Sepholand Party
The evening in pictures
The carousel, the shows and the funfair atmosphere of Sepholand.
An evening where the whole team played along.
Eight hundred employees lived a funfair evening, and the brand has a film to keep the memory.
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