BNP PARIBAS CARDIF
An immersive conference to inaugurate new premises.
Event · Immersive conference · Film · Behind the scenes
See the project ↓An event bringing employees and partners together around the inauguration of new premises and the company’s digital transformation.
Telling a transformation without just making speeches.
BNP Paribas Cardif was inaugurating its new premises and announcing its digital transformation. The company wanted to bring employees and partners together for a landmark moment celebrating both its history and its digital future.
The idea: an “immersive conference”, halfway between a corporate ceremony and a show.
This is where That Dog steps in.
An event worthy of the change.
The event had to:
Not just filming a conference.
Capturing how it feels when the room lights up.
The Cardif Experience.
On the 7th floor of the new premises, the evening blended immersive technology and interactive entertainment. 360° video mapping in the conference room retraced the company’s history and its digital future. It was joined by an interactive digital magic show by Moulla, winner of the Mandrake d’Or, and a lounge-style DJ set. Guests were welcomed with champagne, with shuttles to bring them to the venue.
The event at a glance
The programme: champagne welcome, immersive conference with 360° projection, tour of the new offices, digital magic show, then a cocktail dinner with close-up magic.
Our role: filming the event and its behind-the-scenes.
The event and its behind-the-scenes, on film.
Living the Cardif Experience
A film of the event, and a film that goes behind the set.
A digital transformation you could see, and feel.
Employees and partners discovered the new premises in an immersive setting, and the company now has films to keep the memory of the evening.
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