Case study 04

OLE HENRIKSEN

Copenhagen set up in Paris.

Event · Launch · In-store films

The challengeOur responseThe filmsThe result
See the project ↓

A one-day event bringing a Danish skincare brand’s world to the press, influencers and Sephora teams.

01 — The challenge

Travelling without travelling.

Ole Henriksen, a skincare brand from Denmark, marked the anniversary of its European launch in June 2021, in partnership with Sephora.

Health restrictions ruled out travel: the event turned that constraint into a creative idea.

How do you make people feel Denmark without leaving Paris?
How do you speak to three different audiences on the same day?
How do you capture the atmosphere of a day when everything happens at once?

This is where That Dog steps in.

02 — The goal

One world, three audiences.

The day was built in three parts, each designed for its audience:

the press in the morninginfluencers during the daySephora teams in the eveninga Danish “hygge” atmosphereactivities to experience, not just to watchimages usable after the event
Our approach

Not filming just another event.

Bringing back the warmth of a place and the people in it.

03 — The concept

“Copenhagen in Paris”.

If we could not go to Denmark, Copenhagen would come to Paris. On 22 June 2021, a bright venue at 19 rue Vicq d’Azir in Paris became a Danish getaway, with a leafy, colourful setting and a buffet of fresh fruit and vegetables. Highlights included a brunch cruise on the Seine with theatrical happenings such as the Queen of Denmark and a mermaid at the Vert-Galant, a street art performance with tote bags customised by artist Bebar, a dried-flower crown workshop, and a hula hoop class given by Ole Henriksen himself, with guitarists and karaoke.

The event at a glance

1“Copenhagen in Paris” event3Audiences: press, influencers, Sephora teams4Signature activities3Films produced1Day, 22 June 2021

Our role: filming the event and its in-store follow-ups at Sephora.

04 — What we created

The event and its follow-ups, on film.

The event film

European launch anniversary

Full content

The rushes, end to end

All the footage shot, put end to end in a single 18 min 53 s file.

Social media versions

The content, adapted for social media

The event content was also adapted for social media, in a horizontal format and a 9/16 vertical format.

Horizontal format · 15 s
Vertical 9/16 format · 3 min 41 s
In store

Two films in Sephora stores

The brand’s world was also filmed in store, at Paris Champs-Élysées and Paris Opéra.

Sephora Paris Champs-Élysées
Sephora Paris Opéra
In pictures

The event in pictures

The scenography, the venue and the atmosphere of the day.

Scenography of the Ole Henriksen eventDiscovering the Ole Henriksen brandThe event venueBike and flower wallScenography on the barge
05 — The result

One day, three audiences, one world.

On 22 June 2021, press, influencers and Sephora teams shared the same stay-at-home journey, and the brand now has films to extend it.

What’s next

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