by admin | Oct 3, 2026 | Strategy, budget & best practice
Corporate video has changed a lot in recent years. Long, very formal institutional films are giving way to shorter, more human and more regular content. Here are the trends confirmed in 2026, and what they concretely change for your communication.1. Authenticity...
by admin | Oct 3, 2026 | Sectors & brands
Video advertising evolves with how people use media. Between the dominance of mobile, the rise of content creators and increasingly demanding consumers, brands have to rethink how they tell the story of their products. Here are the trends shaping video advertising in...
by admin | Oct 3, 2026 | Social media & formats
Finding content ideas for social media is one of the most common challenges companies face. Yet a few simple, well-executed concepts are enough to feed your accounts all year. Here are ten video and photo formats that work particularly well in 2026, whatever the size...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Just a few years ago, video was reserved for big advertising campaigns. Today it’s everywhere: on website home pages, in LinkedIn and Instagram feeds, in job listings, on the screens of trade shows. For a company, not producing video increasingly means staying...
by admin | Oct 3, 2026 | Strategy, budget & best practice
When a company calls on a videographer or photographer, it’s often in a rush: a trade show approaching, a new website to illustrate, a product launch. This one-off approach works, but it has its limits. More and more companies are therefore choosing a year-round...
