by admin | Oct 4, 2026 | Social media & formats
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
by admin | Oct 4, 2026 | Social media & formats
“You have to be everywhere.” It’s the most common advice, and the most exhausting. A baker, a consulting firm and a manufacturer of industrial parts have neither the same customers nor the same time to devote to social media. Better one well-maintained network...
by admin | Oct 4, 2026 | Social media & formats
You have barely enough time to blink. In a news feed, the decision to stay or to scroll is made in a flick of the thumb. Your first three seconds are therefore your storefront, your handshake and your front door. The rest of the video only exists if they worked. Myth...
by admin | Oct 4, 2026 | Social media & formats
You approve a superb horizontal video. The next day, it shows up on a customer’s phone with two big black bars, and your logo cut in half. Nothing serious: that’s the fate of most videos shot without thinking about the destination format. The good news is...
by admin | Oct 4, 2026 | Brand, teams & hiring
“Our packaging is eco-friendly.” Four words, a pretty forest shot in the background, and you may already be in breach. Since September 27, 2026, the new European rules against greenwashing have been applicable. Good news: the best defense is also the most effective...
