by admin | Oct 4, 2026 | Strategy, budget & best practice
Subtitles generated in seconds, synthetic voice-over, a set created by AI: artificial intelligence is making its way into corporate video. Should you be wary of it or use it? Both, and above all know what to tell your audience. Here is what really changes in 2026....
by admin | Oct 4, 2026 | Strategy, budget & best practice
“It’s just 15 seconds of that song, nobody will say anything.” That sentence has preceded many deleted videos, withdrawn campaigns and settlement invoices. Here are five misconceptions about music in corporate video, and what’s really true. Myth #1: “You...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Your photographer captured a superb shot of the reception: your best saleswoman, glass in hand, half laughing, half winking. Perfect for the “Team” page of the website. Except the saleswoman never said yes. That’s how a beautiful picture becomes a lawyer’s...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Consistency is one of the keys to effective communication. Yet many companies publish in fits and starts: a lot around a launch, then nothing for weeks. A twelve-month editorial calendar lets you put an end to improvisation.Step 1: identify the key moments of the...
by admin | Oct 3, 2026 | Strategy, budget & best practice
You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.Before the launch: build...
by admin | Oct 3, 2026 | Strategy, budget & best practice
The most common mistake? Organizing a shoot to produce a single video. A production day mobilizes a crew, equipment, your team members and your premises: you might as well get the most out of it. With a little foresight, a single shoot can produce around thirty pieces...
