by admin | Oct 3, 2026 | Strategy, budget & best practice
You have decided to call on a studio for a video or a photo session. Excellent decision. For the result to match your expectations, one step is decisive: the brief. You don’t need a twenty-page document, just a few clear answers.1. Why this content?Start with the...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Today’s smartphones shoot in 4K, stabilize the image and offer cinema modes. It is tempting to produce everything in-house. And sometimes, that is the right solution. But for certain content, the difference from a professional production is immediately visible… and it...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Investing in a professional video means committing a budget, so it’s only natural to ask what it will bring in. Good news: unlike many communication efforts, video is fairly easy to measure, as long as you define its objectives from the start.Start with the objective,...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Many companies produce their content “with whatever’s at hand”: a smartphone photo, a video shot between two meetings, a stock library to fill the gaps. It works… until it doesn’t. Here are seven signs that it’s time to hand things over to professionals.1. Your...
by admin | Oct 3, 2026 | Strategy, budget & best practice
“How much does a video cost?” It’s often the first question we’re asked, and it’s a fair one. The honest answer is: it depends. Not to dodge the question, but because a corporate video can range from a short format shot in half a day to an ambitious film spread over...
by admin | Oct 3, 2026 | Strategy, budget & best practice
Corporate video has changed a lot in recent years. Long, very formal institutional films are giving way to shorter, more human and more regular content. Here are the trends confirmed in 2026, and what they concretely change for your communication.1. Authenticity...
