by admin | Oct 4, 2026 | Brand, teams & hiring
“You received the user guide by email.” Every new hire has heard that sentence. And all of them ended up asking a colleague, because nobody opens a 40-page PDF. Internal video solves exactly that problem: it explains once, properly, and then serves everyone. Here is...
by admin | Oct 4, 2026 | Photo & packshot
Look for a recent photo of your team. Found one? Is it good quality, do you like it, and is it less than two years old? If you hesitate, your image library needs a refresh. Here are the six types of photos every company needs. 1. Team portraits What they’re for:...
by admin | Oct 4, 2026 | Brand, teams & hiring
You know the brand of your biggest competitor. But do you know its CEO? If so, it’s probably because someone made the choice to show them. And what if that someone were you? Why a face changes everything A logo doesn’t smile, doesn’t doubt,...
by admin | Oct 4, 2026 | Brand, teams & hiring
“Our packaging is eco-friendly.” Four words, a pretty forest shot in the background, and you may already be in breach. Since September 27, 2026, the new European rules against greenwashing have been applicable. Good news: the best defense is also the most effective...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Your photographer captured a superb shot of the reception: your best saleswoman, glass in hand, half laughing, half winking. Perfect for the “Team” page of the website. Except the saleswoman never said yes. That’s how a beautiful picture becomes a lawyer’s...
