by admin | Oct 5, 2026 | Brand, teams & hiring
A brand is recognised before anyone reads its name. A logo and colours are not enough: the light, the framing, the faces and the rhythm of your images shape the overall impression too. Yet many companies produce photos and videos one at a time, as needs arise, and end...
by admin | Oct 4, 2026 | Sectors & brands
Nobody books a room because the listing says “quiet and comfortable”. People book because they have pictured themselves, for a few seconds, on that terrace at sunset, drink in hand. In luxury hospitality and fine dining, images do the work of desire, long before the...
by admin | Oct 4, 2026 | Photo & packshot
Look for a recent photo of your team. Found one? Is it good quality, do you like it, and is it less than two years old? If you hesitate, your image library needs a refresh. Here are the six types of photos every company needs. 1. Team portraits What they’re for:...
by admin | Oct 4, 2026 | Brand, teams & hiring
You know the brand of your biggest competitor. But do you know its CEO? If so, it’s probably because someone made the choice to show them. And what if that someone were you? Why a face changes everything A logo doesn’t smile, doesn’t doubt,...
by admin | Oct 4, 2026 | Strategy, budget & best practice
You have three quotes on the table, a video to launch, and a doubt: which one to choose? Price matters, but it doesn’t tell the whole story. Here are ten questions to ask before signing, with what a good answer should contain, and what should alert you. 1. Have...
