by admin | Oct 4, 2026 | Strategy, budget & best practice
One Tuesday in November, you wake up: Black Friday is three days away and you have neither photo nor video ready. Nothing could be more common, and nothing more avoidable. Here are twelve moments, one per month, to prepare for before they’re upon you. The...
by admin | Oct 4, 2026 | Brand, teams & hiring
You know the brand of your biggest competitor. But do you know its CEO? If so, it’s probably because someone made the choice to show them. And what if that someone were you? Why a face changes everything A logo doesn’t smile, doesn’t doubt,...
by admin | Oct 4, 2026 | Social media & formats
Your prospecting email looks like all the others: “Hello, I’m taking the liberty of contacting you…”. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace...
by admin | Oct 4, 2026 | Social media & formats
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
by admin | Oct 4, 2026 | Social media & formats
“You have to be everywhere.” It’s the most common advice, and the most exhausting. A baker, a consulting firm and a manufacturer of industrial parts have neither the same customers nor the same time to devote to social media. Better one well-maintained network...
