by admin | Oct 4, 2026 | Strategy, budget & best practice
One Tuesday in November, you wake up: Black Friday is three days away and you have neither photo nor video ready. Nothing could be more common, and nothing more avoidable. Here are twelve moments, one per month, to prepare for before they’re upon you. The...
by admin | Oct 4, 2026 | Brand, teams & hiring
You know the brand of your biggest competitor. But do you know its CEO? If so, it’s probably because someone made the choice to show them. And what if that someone were you? Why a face changes everything A logo doesn’t smile, doesn’t doubt,...
by admin | Oct 4, 2026 | Strategy, budget & best practice
You have three quotes on the table, a video to launch, and a doubt: which one to choose? Price matters, but it doesn’t tell the whole story. Here are ten questions to ask before signing, with what a good answer should contain, and what should alert you. 1. Have...
by admin | Oct 4, 2026 | Brand, teams & hiring
Nobody ever said “what a nice brochure” on leaving a cinema. We remember stories. Yet most company videos begin with “Founded in…” and end with “don’t hesitate to contact us”. There’s something better to tell. The hero is your customer It’s the most...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“Video is for other people.” You may have thought it yourself, or heard it in a meeting, between a lukewarm coffee and a budget to close. Here are eight phrases that keep coming back, and what is really behind them. 1. “It’s too expensive” Reality: it depends on...
