Finding content ideas for social media is one of the most common challenges companies face. Yet a few simple, well-executed concepts are enough to feed your accounts all year. Here are ten video and photo formats that work particularly well in 2026, whatever the size of your company.
1. Behind the scenes
Show what happens before the final result: preparing an order, setting up an event, making a product. This format creates closeness and adapts easily to both video and photo.
2. The employee portrait
One person, one job, one anecdote. In 30 to 60 seconds, this format humanises your company and showcases your teams. In photo, a series of polished portraits works very well as a carousel.
3. Before / after
A construction site, a makeover, a renovation, a product being transformed: the contrast instantly grabs attention. It suits video and photo carousels equally well.
4. The product close-up
Textures, materials, gestures: a moving packshot or a series of detailed photos reveals the quality of your products. Ideal for e-commerce and campaigns.
5. The customer question on video
Take a frequent customer question and answer it to camera, simply and directly. It’s a useful format that demonstrates your expertise and builds trust.
6. “A day with…”
Follow a person or a team through a typical day, in short, punchy shots. This immersive format is especially popular for employer brand and recruitment.
7. The time-lapse
Setting up a booth, preparing a room, a construction site, sunrise over your premises: condensing several hours into a few seconds gives a spectacular and highly shareable effect.
8. The aerial view
A drone opening shot to set the scene for your location, your site or your event instantly adds scale. Use it sparingly to keep its impact.
9. The storytelling photo carousel
A sequence of 5 to 10 photos that tell a story: the stages of a project, the highlights of an event, a collection. A carousel invites swiping and extends the time spent on your content.
10. The recurring series
Create an appointment: “tip of the month”, “Friday workshop”, “one customer, one story”. A recurring segment simplifies your production and builds audience loyalty.
The secret isn’t having a brilliant idea every week, but a few well-chosen formats, kept up over time.
How to organise all this
- Choose three or four concepts that match your business;
- Group your shoots and photo sessions to produce several pieces of content in one session;
- Prepare a publishing calendar covering several weeks;
- Adapt each piece of content into vertical video, photo and carousel.
At that dog, we design and produce these formats for our clients, with a simple logic: a well-organised shooting day should feed your social media for several weeks.
A content project for your company?
Let’s talk: we’ll suggest a format suited to your objectives and your budget.