Corporate video has changed a lot in recent years. Long, very formal institutional films are giving way to shorter, more human and more regular content. Here are the trends confirmed in 2026, and what they concretely change for your communication.
1. Authenticity before perfection
Audiences are wary of overly polished images. What works today are videos that show the reality of the company: real teams, real places, real voices. That doesn’t mean skimping on the image, quite the opposite: beautiful lighting and careful framing make this authenticity all the stronger.
2. Employees become the faces of the brand
Team interviews, job profiles, behind the scenes of a department: employees are increasingly in the spotlight. It’s a powerful lever for both employer brand and customer relations, because people trust a person more than a logo.
3. Short formats… and series
Rather than a single film a year, companies are betting on series of short videos published regularly: one episode a month, a recurring segment, a show people look forward to. This format builds a habit with your audience and keeps you present on social media.
4. Vertical video takes hold in B2B too
Long associated with consumer social networks, the vertical format is now common on LinkedIn and in internal communications. Shoots are therefore designed from the start to be adapted into both horizontal and vertical versions.
5. AI in the service of post-production
Artificial intelligence tools make many tasks easier: transcription, subtitling, translation, searching through footage, adapting formats. Used well, they free up time for what matters, writing and vision. They don’t replace a real shoot, though: the value of a corporate video still lies in what it shows of reality.
6. Accessibility and systematic subtitles
A large share of videos are watched without sound, and accessibility is becoming a subject in its own right. Well-crafted subtitles, legible on-screen text, translated versions: what used to be a bonus is becoming the norm.
7. Consistency rather than one-off splashes
The underlying trend is the shift from a “project” mindset to a “flow” mindset. Companies that succeed with video communication are those that produce regularly, with a clear editorial line and a consistent visual identity.
In 2026, corporate video is no longer thought of as a one-off event, but as a regular appointment with your audience.
How to get started
- Identify two or three recurring formats suited to your objectives;
- Plan your shoots across the year to ensure regularity;
- Involve your teams and prepare them to be on camera;
- Plan the variations for each channel from the shoot onwards.
This is precisely the approach we champion at that dog with our year-round partnership: a content calendar aligned with your key moments, for a regular and consistent video presence.
A content project for your company?
Let’s talk: we’ll suggest a format suited to your objectives and your budget.