In an online store, the photo replaces the shop, the salesperson and the hands-on contact with the product. It is often the number one factor in the buying decision. Blurry, dark or incomplete visuals cost sales; polished visuals generate them.
The visuals to plan for each product
- The main packshot on a white or neutral background, sharp and true to life;
- Several angles: front, side, back, top;
- Close-ups of materials, finishes and technical details;
- A scale photo, in hand or in context, to understand the size;
- Lifestyle photos showing the product in use;
- A short video that rotates or handles the product.
Consistency, the key to a professional catalog
Same lighting, same framing, same background, same color rendering: a uniform catalog inspires trust and showcases your whole range. It is one of the major advantages of a studio session.
Color accuracy: a commercial issue
A product that arrives in a different color from the photo means a disappointed customer and often a return. Controlled lighting and rigorous post-production guarantee accurate colors.
And product video?
A few seconds of rotation, a demonstration, a fabric in motion: video provides information that a photo can’t. It is increasingly expected on product pages and marketplaces, and it is easily repurposed on social networks.
Online, your product photo is your best salesperson. It works day and night.
How we work
Our packshot setup lets us photograph and film your products under controlled conditions, in batches and with a consistent look. We can complement it with on-location shots for lifestyle visuals.
Products to showcase?
Send us your catalog: we will give you a quote tailored to the number of items.