Trade Show, Conference, Party: Getting the Most from Your Event Coverage

An event takes weeks of preparation and lasts only a few hours. Filming and photographing it extends its life well beyond the date: for those who were there, for those who couldn’t come, and for your communication throughout the year. But it has to be done right.

Before the event: prepare

• Define the objectives: recap film, social media content, full recording of talks, photos for the press…;
• Share the programme and identify the highlights: speeches, awards, entertainment;
• Scout the venues: light, circulation, camera positions;
• Plan the interviews: speakers, partners, attendees;
• Anticipate image-rights authorisations, particularly for the audience.

During the event: capture

Stay discreet

A good filming crew knows how to be forgotten. It moves around without disturbing the audience or the speakers, and captures natural moments rather than staged scenes.

Film the atmosphere as much as the programme

Speeches are important, but it’s often the details that bring an event back to life: the smiles, the conversations, the decoration, the lighting, the set-up before the doors open.

Cover the highlights

Walking on stage, an announcement, applause, a moment of conviviality: these instants can’t be replayed. A schedule shared with the crew ensures none will be missed.

After the event: make the most of it

• A dynamic aftermovie of one to three minutes to relive the event;
• Short formats posted quickly on social media, while interest is still high;
• Full recordings of the talks for those who couldn’t attend;
• A photo gallery for attendees, the press and your partners;
• An image library you can reuse for your materials throughout the year.

A well-filmed event never really ends: it lives on in your content.

Thinking about the next edition

Images from an event are also the best tool for promoting the next edition: teaser, invitations, sponsorship. Keeping this in mind from the filming stage means shooting the shots you’ll need later.

At that dog, we film and photograph many events (trade shows, conferences, evenings, launches), staying discreet while capturing what matters, and we deliver content designed for each channel.