LinkedIn is no longer just an online résumé. Today it is a network where companies build their reputation, find clients and recruit. And as elsewhere, video is playing an ever larger role. The key is choosing the right formats.
What makes LinkedIn different
- a professional audience, often looking for useful information;
- frequent viewing on mobile, often with the sound off;
- a preference for authenticity and expertise over advertising.
The result: subtitles are essential, vertical or square formats are preferable, and your message needs to be clear from the first few seconds.
The formats that work
Expert insights
A manager or team member shares a tip, an analysis or a lesson learned in under a minute. Simple and effective for establishing your expertise.
The client case study
A project told through visuals, with the initial problem and the result achieved. Ideal for showing concretely what you do.
Behind the scenes
A workshop, a construction site, the preparation of an event: content that shows what goes on behind the scenes often gets very good engagement.
Portraits
Featuring your team members humanizes your company and strengthens your employer brand. They are also often reshared by the people featured, which widens your audience.
Highlights
A trade show, an opening, an anniversary, a new client: a short, punchy format, published quickly, showcases your news.
On LinkedIn, people don’t follow a brand. They follow people and ideas.
Our production tips
- shoot with the vertical or square format in mind from the start;
- polish the first three seconds;
- add legible subtitles in your brand colors;
- focus on consistency rather than a one-off effort.
On our shoots, we systematically plan the LinkedIn versions, so that every production also feeds your presence on this network.
Boost your presence on LinkedIn
We produce videos designed for LinkedIn, subtitled and ready to publish.