We often think of video as a tool reserved for large companies. It’s quite the opposite: for a local business, it is one of the most effective ways to get known locally and build a bond with customers. Here are six formats that work.
1. The tour of your space
A short video that takes viewers inside your shop: the storefront, the atmosphere, the products, the welcome. Ideal for your Google listing, your website and your social networks, it makes people want to come in person.
2. The shopkeeper’s portrait
Customers also buy from a person. Telling your story, your passion and your expertise creates a closeness that no large chain can imitate.
3. Behind the scenes
The morning delivery, the preparation, the workshop, the making: showing what happens before opening highlights your work and sparks curiosity.
4. The product of the week
A short, recurring format that features a new arrival, a personal favorite or a seasonal product. Easy to repeat, it gives your community a regular appointment.
5. The expert tip
How to choose, care for, use, pair: your advice shows your expertise and is genuinely helpful. It is also excellent content to share.
6. The in-store event
Tasting, workshop, private sale, store anniversary: a video beforehand to announce it, a video afterwards to relive it and make people want to come next time.
A neighborhood shop doesn’t need a big-brand budget. It needs images that look like it.
How to go about it?
A well-organized half-day shoot can often produce several of these formats at once, with photos as a complement for your website and social networks. It is the approach we offer at that dog to shops and small businesses: the same standards as for big brands, in a format adapted to your reality.
Your business deserves to be seen
Let’s talk about your shop: we will offer you a simple package that fits your budget.