The most common mistake? Organizing a shoot to produce a single video. A production day mobilizes a crew, equipment, your team members and your premises: you might as well get the most out of it. With a little foresight, a single shoot can produce around thirty pieces of content.
The principle: think about adaptations from the start
It all happens upstream. By listing in advance the channels and formats you need, the crew can shoot the footage required for each, frame for both horizontal and vertical, and plan photo sequences.
What one day can produce
- 1 main film of 1 to 3 minutes for your website and presentations;
- 3 to 5 short versions of 15 to 30 seconds for advertising and social networks;
- 5 to 10 vertical formats for Reels, TikTok, Shorts and stories;
- interview excerpts that become so many video quotes;
- a photo series: portraits, teams, premises, products, details;
- B-roll shots you can reuse in your future videos.
How to organize
Before
Draw up the list of expected content, prepare a precise schedule for the day and inform the people involved. The clearer the schedule, the more productive the day.
During
Chain the sequences by location rather than by content, to limit setups. An experienced crew alternates between video and photo without losing time.
After
Deliver the content gradually, according to your publishing calendar. You then have a ready-to-use stock for several weeks, even several months.
The cost of a shoot barely changes with the number of pieces of content you get from it. Their value does.
The next step: consistency
By repeating this kind of day at regular intervals, you build continuous, consistent and always up-to-date communication. That is the whole principle behind our year-round support: a few planned shoots over the year, and content delivered month after month.
How about planning your next shoot day?
We help you list the useful content and organize a day that produces all of it.