Online, your customer can neither touch nor try your product. Images therefore have to do all the work: show, reassure, create desire. That’s the role of the packshot, the product photo or video shot in a studio.
The different types of packshots
The white-background packshot
Essential for e-commerce and often required by marketplaces, it presents the product in a neutral, sharp and faithful way. It’s the foundation of every product page.
The styled packshot
The product is placed in a setting that evokes its use, its world or its ingredients. More emotional, it’s ideal for social media, banners and campaigns.
Details and close-ups
Textures, materials, finishes, labels: close-ups answer the questions buyers ask themselves and highlight the quality of manufacture.
Product video
Rotation, camera movement, in-use scenes, demonstrations: a few seconds of video add a dimension that photos alone can’t, and capture more attention on social media.
Light, the key to a good packshot
Glass, metal, glossy or transparent materials: every product reacts differently to light. Lighting a bottle, a piece of jewellery or a package well takes suitable equipment (softboxes, spotlights, diffusers) and real know-how to control reflections and shadows.
One session, many uses
- Product pages on your e-commerce site;
- Marketplaces and resellers;
- Social media posts and stories;
- Online advertising campaigns;
- Catalogues, brochures and printed materials.
By planning these uses in advance, a single session can produce photos and videos in the right formats for every channel.
A beautiful packshot doesn’t just show a product: it conveys its quality.
How to prepare your session
- List the products and references to be photographed;
- Provide products in perfect condition (no scratches or damaged labels);
- Define the formats each platform expects;
- Share your brand guidelines and examples of images you like;
- Let us know if you also want short videos.
At that dog, we have a packshot set and professional lighting equipment (Astera tubes, COB lights, Chimera, softboxes) to showcase your products in both photo and video.
A content project for your company?
Let’s talk: we’ll suggest a format suited to your objectives and your budget.
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