In many industries, recruiting has become a real challenge. Candidates have options, compare companies, and want to know what their day-to-day will really look like. A written job ad is no longer enough to make a difference. Video is.
1. The “day in the life” video
A day with a team member, filmed naturally. The candidate discovers the role, the team, the premises and the atmosphere. It is the most effective format for helping them picture themselves there.
2. The employee portrait
An employee tells their story, what they enjoy about their work and why they stayed. Sincere and human, this format makes your employer message credible.
3. The team introduction
Who will your future colleagues be? A short video presenting the department and its manager reassures people and makes them want to join the group.
4. Behind the scenes of the company
Internal events, rituals, training, premises: everything that makes up your culture and that you won’t find in a job ad.
5. The job offer video
A 30 to 60-second format tied to a specific opening, where the manager presents the position and the profile sought. It increases the ad’s visibility on social networks and job sites.
The best candidates aren’t just looking for a job. They’re looking for a place where they want to be.
The golden rules
- stay authentic: volunteer team members, no memorized scripts;
- show reality, including the demands of the job;
- take care over quality, because the video represents your brand;
- publish where your candidates are: LinkedIn, Instagram, job sites, trade shows.
We regularly support companies with their employer brand communication: from a single video to a series of portraits shot in one day.
Need to attract new talent?
Let’s talk about your trades and your hiring needs: we will suggest the most suitable formats.