Booth, travel, teams mobilized: taking part in a trade show is a substantial investment. Yet once the doors close, often all that remains is a few photos taken on the fly. With a content strategy, a trade show can become a source of visibility well beyond its few days.
Before the show: set the date
- a teaser video to announce your presence and your booth number;
- a presentation of the new products you’re about to unveil;
- personalized invitations with a short video message.
At the booth: attract and retain
A screen playing your presentation film or your work catches the eye and makes it easier to start conversations. Plan for a muted, subtitled, looping version, suited to the ambient noise.
During the show: capture the energy
- the highlights at the booth: demonstrations, talks, important visits;
- interviews with your teams, customers or partners;
- short formats published live on your social networks;
- quality photos for the press and your materials.
After the show: extend the impact
A punchy one-to-two-minute aftermovie, interview excerpts, a photo gallery, a thank-you message to visitors: so much content to stay in touch, follow up with the prospects you met and prepare for the next edition.
A trade show lasts three days. The content you produce there can work all year.
How we step in
We cover many trade shows and professional events with a light, discreet crew, able to film, photograph and deliver short formats quickly during the event. We prepare with you in advance the list of moments not to be missed.
A trade show coming up?
Tell us about your event: we’ll propose a coverage plan that fits.