When we talk about SEO, we mostly think of text and keywords. Yet visual content plays a growing role in a company’s online visibility. Well-integrated videos and photos can help you get found… and chosen.
Visitors stay longer
An engaging video encourages people to stay on the page. A visitor who stays, reads and watches sends a positive signal about the interest of your content.
YouTube, a search engine in its own right
YouTube is one of the most visited sites in the world, and its videos often appear in Google results. Publishing your videos on a well-kept channel, with carefully written titles and descriptions, opens an additional channel of visibility.
Images matter too
Original photos, well named and accompanied by descriptive alt text, can appear in image search. Unique visuals are also more likely to be picked up and cited than stock photos.
Best practices
- give each video a clear, descriptive title;
- write a description that uses the terms your customers search for;
- add subtitles or a transcript;
- choose an attractive thumbnail;
- embed the video on a page whose text covers the same topic;
- optimize file sizes to keep your site fast;
- fill in the alt text of your photos.
Good content attracts visitors. Well-presented content also helps search engines understand it.
Consistency above all
SEO rewards sites that genuinely answer their visitors’ questions. Useful videos (demonstrations, advice, service presentations) therefore serve both your customers and your visibility. At that dog, we deliver our videos in the formats suited to your website and platforms, with subtitles on request.
Content that makes you visible
We produce videos and photos designed for your website and platforms.