When a company calls on a videographer or photographer, it’s often in a rush: a trade show approaching, a new website to illustrate, a product launch. This one-off approach works, but it has its limits. More and more companies are therefore choosing a year-round partnership. How do you know what suits you?
The one-off service: simple and targeted
A one-off order meets a precise, identified need: a presentation film, event coverage, a series of product photos. It has real strengths:
- a clear budget defined in advance;
- a single deliverable, easy to brief;
- no long-term commitment.
On the other hand, you have to start over with every project: a new brief, getting to know your business again, new logistics. And between two orders, your channels often stay silent.
The year-round partnership: consistency above all
With an annual partnership, content is planned at the start of the year, around your key moments: seasonality, events, launches, recruitment. Shoots and photo sessions are spread across the months, and a library of images and videos builds up gradually.
The advantages
- A regular presence on your channels, with no gaps;
- A contact who knows your brand, your teams and your premises;
- A consistent visual identity from one piece of content to the next;
- Variations designed for each channel from the shoot onwards;
- Less time spent briefing, more time for your own work.
Points to watch
An annual partnership requires a minimum of forward planning and regular dialogue. You also have to accept some flexibility: a well-built schedule knows how to adapt to what’s happening in the company.
How to choose?
Ask yourself three simple questions:
- How often do you need new content? If it’s more than two or three times a year, a partnership quickly becomes more efficient.
- Are your channels fed regularly? If your social networks sometimes go silent for weeks, planning is the answer.
- Is your image consistent from one medium to another? The same eye throughout the year guarantees a strong identity.
There’s no right or wrong option: it all depends on your business and your objectives. That’s why at that dog, we offer both, and we help you choose.
A content project for your company?
Let’s talk: we’ll suggest a format suited to your objectives and your budget.