LIPLAB
Giving expertise a face and a human dimension.
Brand film · Advert videos · Testimonials · Photography
See the project ↓Liplab asked us to create content that better tells the story of its know-how, its world and the people who bring it to life.
A lipstick bar where everyone creates their own.
Lip Lab is an American brand, born in New York, now establishing itself in France. Its Paris space opens in the heart of Le Bon Marché: an inventive, colourful lipstick bar where each customer co-creates the lipstick of her dreams.
Guided by a colour expert, she chooses the shade, finish, fragrance and even the name of the product, then follows her lipstick from creation to case. An experience by appointment, lasting about an hour.
This is where That Dog steps in.
Turning expertise into image.
The goal was not simply to produce a video. We had to create visual material able to:
Not just filming what Liplab does.
Showing why it matters.
A production designed as an ecosystem of content.
Rather than producing a single piece of content, That Dog builds a production that multiplies the ways it can be used.
The Liplab package at a glance
Liplab ends up with a consistent set of content rather than a single video that quickly becomes outdated.
The whole package, in images.
Liplab, seen differently.
An image can explain expertise. A good image can above all make people want to trust it.
The stand, then the customers’ voice
A video presents the stand at Le Bon Marché, then two Liplab customers share their experience there. These testimonials were designed and produced by That Dog for Liplab: content that gives a voice to the people who buy the products and talk about them.
Two advert-style videos, shot at the That Dog studio
The two advert-style videos were produced at the That Dog studio. Lighting, set, framing and movement are fully controlled there: a precise staging of the product, shot once and then adapted into formats for each platform. The first one is shown above; here is the second.
The stand in pictures
Images shot at the stand, from the Le Bon Marché ceiling to the pigments and the colour expert’s craft.
The production
One production. Several months of communication.
A new image library to support Liplab’s communication over the long term.
What if your expertise became your best content?
That Dog helps companies create films, photographs and content that keep their brand alive over time.