by admin | Oct 4, 2026 | Brand, teams & hiring
Nobody ever said “what a nice brochure” on leaving a cinema. We remember stories. Yet most company videos begin with “Founded in…” and end with “don’t hesitate to contact us”. There’s something better to tell. The hero is your customer It’s the most...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“Video is for other people.” You may have thought it yourself, or heard it in a meeting, between a lukewarm coffee and a budget to close. Here are eight phrases that keep coming back, and what is really behind them. 1. “It’s too expensive” Reality: it depends on...
by admin | Oct 4, 2026 | Technique & shooting
The film is edited, the music is set, everyone is delighted… until someone notices, at the back of the shot, a competitor’s cup. Welcome to the world of small shooting mistakes that cost a lot.Good news: almost all of them are avoidable. Here are the ten most...
by admin | Oct 4, 2026 | Photo & packshot
Photographing a gold ring means photographing… the whole room around it. The photographer, the camera, the window, the ceiling: a shiny object is a mirror that reflects everything. And a transparent perfume bottle? It has practically no visible shape until you draw...
by admin | Oct 4, 2026 | Technique & shooting
Take the same person, the same camera, the same room. Change only the light: it goes from “ID photo at the police station” to “magazine portrait”. Light is the most underrated ingredient of a successful video or photo.Here, without equations, are the secrets we use to...
