“We need content, but we never know when or what.” Many companies produce in bursts: a shoot before the trade show, a set of photos for the website, then nothing for months. There is another way: plan production across the year, with the same team. Here is how it works and how to choose the right formula.
Why one-off shoots cost more
Every production starts with the same steps: finding a provider, explaining the company, preparing, shooting, delivering. Repeated again and again, they cost time and energy.
- Briefing every time. The provider rediscovers your world with each project.
- Constantly pulling your teams in. Each shoot interrupts several people’s work.
- Losing consistency. Images shot by different crews at different times rarely look alike.
- Running short of images at the wrong moment. With no reserve of content, you end up improvising in a rush.
Three ways to produce all year round
Depending on your pace and your in-house team, three approaches exist. We offer them as clear packages, detailed on the our offers page.
- The Content Day: one day, several weeks of content. In one production day we create a library ready to feed your communication: a main piece, six to ten short formats, a selection of photographs, subtitles and versions for social media. From €1,900 excl. VAT, with no long commitment.
- That Dog Content: your content team, all year round. We plan, produce and adapt your content continuously, with an editorial meeting, a production calendar, shooting days, post-production and a content library. From €2,500 excl. VAT per month.
- That Dog Studio: your made-to-measure projects. Brand film, event, photo, drone or campaign, designed and produced from start to finish. On quote.
Exact volumes are always defined with you at the briefing, according to your project.
How to choose the right formula
- Just starting or want to test? The Content Day gives a first stock of content with no long commitment.
- Need regular content without a dedicated in-house team? That Dog Content plays that role, with a single point of contact.
- Have a specific project (brand film, event, campaign)? That Dog Studio designs and produces it to measure.
- Not sure? Start with a Content Day: it quickly shows what you really need.
What good editorial support should include
- A regular editorial meeting to decide topics.
- A production calendar set in advance.
- Shooting days grouped together, to limit the time your teams are pulled in.
- Complete post-production: editing, grading, sound, subtitles.
- Formats adapted to each platform, including vertical.
- A content library that is organised and easy to search.
- A single point of contact who knows your brand.
Keeping a flow of ideas without running dry
The hardest part is not filming, but knowing what to film. Our article on the image library when you have nothing new to show gives eight sources of content, and the twelve moments of the year help build a calendar. To get more from one shoot, see how to turn a photo shoot into content.
Mistakes to avoid
- Choosing a volume without defining how the content will be used.
- Waiting for the end of the year to plan.
- Confusing quantity with regularity: better a little content, steady and polished.
- Not naming a decision-maker on the company side, which slows every approval.
Frequently asked questions
- Do we have to commit for a long time? The Content Day involves no long commitment. For the monthly packages, the terms are set out in the quote.
- Can I adjust the volume during the year? The volumes are examples, adjusted with you according to your needs.
- Are usage rights included? They are specified in each quote, as our guide to choosing a provider recommends.
Key takeaway. Producing all year round takes less energy than chaining one-off shoots: one rhythm, one team, one library. Discover the three packages on the our offers page.
A production rhythm to set up?
Tell us where you stand: we will propose the package suited to your team and your calendar.