by admin | Oct 5, 2026 | Technique & shooting
When you film for businesses, one question comes up quickly: “Nikon bought RED, does that change anything for my video?” We already shoot with RED cameras, so we wanted to look at the facts using sources you can check. Here is what is confirmed, what...
by admin | Oct 3, 2026 | Brand, teams & hiring
You can present your strengths with the greatest talent, but nothing replaces the word of a satisfied client. The video testimonial is one of the most powerful formats for reassuring a hesitant prospect, because it provides concrete, human proof.Why it...
by admin | Oct 3, 2026 | Photo & packshot
In an online store, the photo replaces the shop, the salesperson and the hands-on contact with the product. It is often the number one factor in the buying decision. Blurry, dark or incomplete visuals cost sales; polished visuals generate them.The visuals to plan for...
by admin | Oct 3, 2026 | Strategy, budget & best practice
You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.Before the launch: build...
by admin | Oct 3, 2026 | Sectors & brands
We often think of video as a tool reserved for large companies. It’s quite the opposite: for a local business, it is one of the most effective ways to get known locally and build a bond with customers. Here are six formats that work.1. The tour of your spaceA short...
