by admin | Oct 4, 2026 | Technique & shooting
Before the camera, painters decided where the light came from. A window on the left, a candle on the table, a sun too high: every choice told something. On a set, a cinematographer does exactly the same, with lamps instead of brushes. Here are seven ways to light a...
by admin | Oct 4, 2026 | Technique & shooting
A black saloon, low sun, a country road: on paper, it’s the dream shot. In reality, it’s a 4.5-metre-long mirror that reflects your crew, your sky and your tracking vehicle. Filming a vehicle is a precision craft. Here are the questions we get asked most...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Your best brand film has just been watched by a prospect in Munich. He didn’t understand a word. He politely closed the tab, and you never knew. Communicating internationally doesn’t mean redoing all your communication. It means choosing the right...
by admin | Oct 4, 2026 | Technique & shooting
The film is edited, the music is set, everyone is delighted… until someone notices, at the back of the shot, a competitor’s cup. Welcome to the world of small shooting mistakes that cost a lot.Good news: almost all of them are avoidable. Here are the ten most...
by admin | Oct 4, 2026 | Technique & shooting
Take the same person, the same camera, the same room. Change only the light: it goes from “ID photo at the police station” to “magazine portrait”. Light is the most underrated ingredient of a successful video or photo.Here, without equations, are the secrets we use to...
