by admin | Oct 4, 2026 | Technique & shooting
7:45 a.m. The coffee isn’t even hot yet, and the first cases are already rolling down the hallway. For you, the shoot starts at 9. For the crew, it started long before.What does a shoot day at a company really look like? Here is a typical day, reconstructed hour...
by admin | Oct 4, 2026 | Technique & shooting
“Let’s go again, there’s a boom pop in the frame.” If that sentence sounds like a foreign language, don’t worry: that’s normal. Film sets have their own vocabulary, a mix of English, technical slang and old cinema traditions.Here are 30 words...
by admin | Oct 4, 2026 | Social media & formats
Two people, two microphones, a table, and sixty minutes of conversation. On paper, nothing could be simpler. Yet this format has taken hold on YouTube, in the living room, on the phone, and more and more in corporate communication. Let’s look at why, and what it...
by admin | Oct 4, 2026 | Social media & formats
You approve a superb horizontal video. The next day, it shows up on a customer’s phone with two big black bars, and your logo cut in half. Nothing serious: that’s the fate of most videos shot without thinking about the destination format. The good news is...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Your photographer captured a superb shot of the reception: your best saleswoman, glass in hand, half laughing, half winking. Perfect for the “Team” page of the website. Except the saleswoman never said yes. That’s how a beautiful picture becomes a lawyer’s...
