by admin | Oct 4, 2026 | Technique & shooting
The film is edited, the music is set, everyone is delighted… until someone notices, at the back of the shot, a competitor’s cup. Welcome to the world of small shooting mistakes that cost a lot.Good news: almost all of them are avoidable. Here are the ten most...
by admin | Oct 4, 2026 | Social media & formats
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
by admin | Oct 4, 2026 | Brand, teams & hiring
“Our packaging is eco-friendly.” Four words, a pretty forest shot in the background, and you may already be in breach. Since September 27, 2026, the new European rules against greenwashing have been applicable. Good news: the best defense is also the most effective...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Subtitles generated in seconds, synthetic voice-over, a set created by AI: artificial intelligence is making its way into corporate video. Should you be wary of it or use it? Both, and above all know what to tell your audience. Here is what really changes in 2026....
by admin | Oct 4, 2026 | Social media & formats
Scroll through your LinkedIn feed on the subway, sound off: how many videos can you understand without reading a single line? The ones without subtitles, you scroll past. So do your customers. And since June 2025, a European text has put digital accessibility back on...
