by admin | Oct 4, 2026 | Technique & shooting
A black saloon, low sun, a country road: on paper, it’s the dream shot. In reality, it’s a 4.5-metre-long mirror that reflects your crew, your sky and your tracking vehicle. Filming a vehicle is a precision craft. Here are the questions we get asked most...
by admin | Oct 4, 2026 | Photo & packshot
Look for a recent photo of your team. Found one? Is it good quality, do you like it, and is it less than two years old? If you hesitate, your image library needs a refresh. Here are the six types of photos every company needs. 1. Team portraits What they’re for:...
by admin | Oct 4, 2026 | Photo & packshot
Photographing a gold ring means photographing… the whole room around it. The photographer, the camera, the window, the ceiling: a shiny object is a mirror that reflects everything. And a transparent perfume bottle? It has practically no visible shape until you draw...
by admin | Oct 3, 2026 | Photo & packshot
In an online store, the photo replaces the shop, the salesperson and the hands-on contact with the product. It is often the number one factor in the buying decision. Blurry, dark or incomplete visuals cost sales; polished visuals generate them.The visuals to plan for...
by admin | Oct 3, 2026 | Strategy, budget & best practice
You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.Before the launch: build...
