by admin | Oct 4, 2026 | Brand, teams & hiring
Nobody ever said “what a nice brochure” on leaving a cinema. We remember stories. Yet most company videos begin with “Founded in…” and end with “don’t hesitate to contact us”. There’s something better to tell. The hero is your customer It’s the most...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“Video is for other people.” You may have thought it yourself, or heard it in a meeting, between a lukewarm coffee and a budget to close. Here are eight phrases that keep coming back, and what is really behind them. 1. “It’s too expensive” Reality: it depends on...
by admin | Oct 4, 2026 | Social media & formats
Your prospecting email looks like all the others: “Hello, I’m taking the liberty of contacting you…”. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace...
by admin | Oct 4, 2026 | Social media & formats
“You have to be everywhere.” It’s the most common advice, and the most exhausting. A baker, a consulting firm and a manufacturer of industrial parts have neither the same customers nor the same time to devote to social media. Better one well-maintained network...
by admin | Oct 4, 2026 | Social media & formats
You have barely enough time to blink. In a news feed, the decision to stay or to scroll is made in a flick of the thumb. Your first three seconds are therefore your storefront, your handshake and your front door. The rest of the video only exists if they worked. Myth...
