by admin | Oct 4, 2026 | Brand, teams & hiring
“Our packaging is eco-friendly.” Four words, a pretty forest shot in the background, and you may already be in breach. Since September 27, 2026, the new European rules against greenwashing have been applicable. Good news: the best defense is also the most effective...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Subtitles generated in seconds, synthetic voice-over, a set created by AI: artificial intelligence is making its way into corporate video. Should you be wary of it or use it? Both, and above all know what to tell your audience. Here is what really changes in 2026....
by admin | Oct 4, 2026 | Social media & formats
Scroll through your LinkedIn feed on the subway, sound off: how many videos can you understand without reading a single line? The ones without subtitles, you scroll past. So do your customers. And since June 2025, a European text has put digital accessibility back on...
by admin | Oct 3, 2026 | Social media & formats
When we talk about SEO, we mostly think of text and keywords. Yet visual content plays a growing role in a company’s online visibility. Well-integrated videos and photos can help you get found… and chosen.Visitors stay longerAn engaging video encourages people...
by admin | Oct 3, 2026 | Social media & formats
LinkedIn is no longer just an online résumé. Today it is a network where companies build their reputation, find clients and recruit. And as elsewhere, video is playing an ever larger role. The key is choosing the right formats.What makes LinkedIn differenta...
