by admin | Oct 5, 2026 | Technique & shooting
When you film for businesses, one question comes up quickly: “Nikon bought RED, does that change anything for my video?” We already shoot with RED cameras, so we wanted to look at the facts using sources you can check. Here is what is confirmed, what...
by admin | Oct 4, 2026 | Technique & shooting
Before the camera, painters decided where the light came from. A window on the left, a candle on the table, a sun too high: every choice told something. On a set, a cinematographer does exactly the same, with lamps instead of brushes. Here are seven ways to light a...
by admin | Oct 4, 2026 | Events & trade shows
Every year the same pictures circulate: huge halls, glowing booths, cameras under glass. For a creative studio, these shows are not decoration. They are where, a year or two ahead, we see how your films will be shot, graded and delivered. Here is how we read them, and...
by admin | Oct 4, 2026 | Social media & formats
Two people, two microphones, a table, and sixty minutes of conversation. On paper, nothing could be simpler. Yet this format has taken hold on YouTube, in the living room, on the phone, and more and more in corporate communication. Let’s look at why, and what it...
by admin | Oct 4, 2026 | Social media & formats
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
