by admin | Oct 5, 2026 | Technique & shooting
Framing means deciding what the viewer sees, and above all what they do not see. Every shot answers three questions: how far away, from what height, and where the subject sits inside the rectangle of the image. These choices tell the story as much as the script does....
by admin | Oct 5, 2026 | Technique & shooting
When you film for businesses, one question comes up quickly: “Nikon bought RED, does that change anything for my video?” We already shoot with RED cameras, so we wanted to look at the facts using sources you can check. Here is what is confirmed, what...
by admin | Oct 5, 2026 | Technique & shooting
A shaky shot is not necessarily a bad shot, but a smooth one is easy to watch: the viewer forgets the camera and follows the story. Stabilising is not just about buying an accessory, it is about deciding how movement tells something. On our business video shoots, we...
by admin | Oct 4, 2026 | Technique & shooting
Before the camera, painters decided where the light came from. A window on the left, a candle on the table, a sun too high: every choice told something. On a set, a cinematographer does exactly the same, with lamps instead of brushes. Here are seven ways to light a...
by admin | Oct 4, 2026 | Technique & shooting
A black saloon, low sun, a country road: on paper, it’s the dream shot. In reality, it’s a 4.5-metre-long mirror that reflects your crew, your sky and your tracking vehicle. Filming a vehicle is a precision craft. Here are the questions we get asked most...
by admin | Oct 4, 2026 | Technique & shooting
The film is edited, the music is set, everyone is delighted… until someone notices, at the back of the shot, a competitor’s cup. Welcome to the world of small shooting mistakes that cost a lot.Good news: almost all of them are avoidable. Here are the ten most...
